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		<title>Who’s Running Your Social Media?</title>
		<link>http://able.freehostia.com/ableminds/social-media-marketing/who%e2%80%99s-running-your-social-media</link>
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		<pubDate>Mon, 21 Mar 2011 16:21:00 +0000</pubDate>
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				<category><![CDATA[Social Media Marketing]]></category>

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		<description><![CDATA[Posted by Matt Peters Published in Industry Commentary, Social Media Marketing If you can’t answer the question that is the title of this post, then you have a problem. Companies have had decades to form very nice little fences around their various departments of marketing, PR, and the like. Even e-commerce (as a department) has [...]]]></description>
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		<title>Twitter Marketing</title>
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		<pubDate>Mon, 21 Mar 2011 16:17:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://able.freehostia.com/ableminds/?p=125</guid>
		<description><![CDATA[Posted by Bernardo Sosa Published in Social Media Marketing As I’m writing my first post on PandemicBlog, Steve Jobs is speaking to the crowd at the Moscone Center in San Francisco and is announcing the next generation of Apple’s mobile operating system and its mobile phone device. The secrecy and buzz that is built around [...]]]></description>
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		<title>Brand Advertising</title>
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		<pubDate>Mon, 21 Mar 2011 14:53:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

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		<description><![CDATA[Brand Advertising: Campaign &#8220;Get a Mac.&#8221; by TBWA\Chiat\Day, Los Angeles, for Apple Computers. Originally titled &#8220;PC vs Mac&#8221; - Visual identity &#38; symbols: The two main actors, Mac logo, white space. - Brand personality: Mac is creative and fun in contrast to Mr. PC who is a stiff &#8220;numbers&#8221; guy. - Relationship with the audience: [...]]]></description>
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		<title>Brand Definitions</title>
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		<pubDate>Mon, 21 Mar 2011 14:48:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://able.freehostia.com/ableminds/?p=95</guid>
		<description><![CDATA[What is a brand? Where does the brand exist? What is a corporate brand? Is that different from a product brand? Or a financial service brand? Almost everyone has an idea, an informal definition of a &#8220;brand&#8221; floating around inside their heads. You probably do as well. But it is surprisingly rare to find a [...]]]></description>
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		<title>Brand Characters</title>
		<link>http://able.freehostia.com/ableminds/branding/brand-characters</link>
		<comments>http://able.freehostia.com/ableminds/branding/brand-characters#comments</comments>
		<pubDate>Mon, 21 Mar 2011 14:42:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://able.freehostia.com/ableminds/?p=88</guid>
		<description><![CDATA[How to create a brand character. This branding technique is similar to the &#62; create a character advertising technique. The difference here is that a brand character must represent the brand&#8217;s personality, relationship with the audience, and visual symbols. An illustrated character, the Michelin Tire Man, is the world&#8217;s oldest known brand character. And that [...]]]></description>
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		<title>Brand Image &#8211; Visuals &amp; Symbols</title>
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		<comments>http://able.freehostia.com/ableminds/branding/brand-image-visuals-symbols#comments</comments>
		<pubDate>Mon, 21 Mar 2011 14:37:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://able.freehostia.com/ableminds/?p=85</guid>
		<description><![CDATA[Brand image consists of a set of visuals, icons and symbols that identify and characterize the brand. Those symbols can include: - Color scheme - Logo - Uniforms - Signage - Typography - The layout and look of print, TV, and other media - Ambient interior icons: A fresh-daily bowl of apples in every office [...]]]></description>
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		<title>Corporate Branding &#8211; Building Relationships</title>
		<link>http://able.freehostia.com/ableminds/branding/corporate-branding-building-relationships</link>
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		<pubDate>Mon, 21 Mar 2011 14:35:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://able.freehostia.com/ableminds/?p=81</guid>
		<description><![CDATA[The Gecko for Geico Insurance, USA. The TV campaign featuring this little amphibian focuses on his relationship with the audience: He saves you money. A vital aspect of corporate branding is building relationships, strong and lasting relationships with relevant target audiences. So while you define a visual identity, and create a distinctive personality for the [...]]]></description>
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		<title>Brand Personality</title>
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		<pubDate>Mon, 21 Mar 2011 14:32:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://able.freehostia.com/ableminds/?p=74</guid>
		<description><![CDATA[The Nike brand has historically reflected the personality of athletes, beginning with American distance runner Steve Prefontaine of the University of Oregon. Companies have personalities. Some companies, especially small companies, reflect the personality of the owner, the founder, or the CEO. The same can be true of larger companies, although very large companies tend to [...]]]></description>
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		<title>Brand Development For World-Class Brands</title>
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		<comments>http://able.freehostia.com/ableminds/branding/brand-development-for-world-class-brands#comments</comments>
		<pubDate>Mon, 21 Mar 2011 14:31:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://able.freehostia.com/ableminds/?p=70</guid>
		<description><![CDATA[How to create and characterize a world class corporate brand, for companies small to large, B2C or B2B. To build a corporate brand there are three things you will need to define or create: 1) The brand&#8217;s personality. 2) The corporate brand&#8217;s relationships with relevant target audiences. 3) The brand&#8217;s image or identity, including the [...]]]></description>
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		<title>How to position: brand, company, product or service</title>
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		<pubDate>Mon, 21 Mar 2011 14:09:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://able.freehostia.com/ableminds/?p=62</guid>
		<description><![CDATA[Positioning, along with branding and direct response, is one of the three types of strategic communications. How you position your brand, product, or company might be the most important aspect of a marketing communications plan. Brand positioning, as well as product or service positioning, can be expressed in many ways, from a simple slogan to [...]]]></description>
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